Rebrand and a major data-base driven web project for J&C Joel.
J&C Joel are a major international player in their sector and sell stage and theatre curtains, flame retardant fabrics and stage machinery for entertainment & events as well as handling large design and build projects.
With literally thousands of product variations in their range, J&C Joel required a website which was able to work as an online catalogue as well as articulating their range of international project work.
The project started with a logo redesign, and established a new strapline ‘the inspiration behind the performance’. Also produced was the new 4.0 Product Catalogue.
Although a visual brand at heart, functionality was a key requirement, the website also hosting a wealth of downloadable technical documents, as well as featuring a powerful, advanced search function.
This is the largest web project I personally have ever been involved with, and certainly the most complex. I was really pleased with the finished site, which represented a paradigm shift within the sector and placed J&C Joel ahead of the competition.